This is not a new idea to have common data available through the enterprise to various consuming applications. The example of master data might be list of clients, various codes, e.g. regions, codes, exchanges and so on.
These days with numerous corporates merges and acquisitions, the importance of one golden data source in the big organisation comes into play again.
The challenge is to justify that big investment of corporate MDM, when there is always a temptation to create "quick and easy" shadow storage of the data taken from one-off data load. The argument on the risk of data to be out-of-date with these shadow solutions is often not taken into account.
Indeed, the smart mind can take the decision to implement and support MDM through the corporation.
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